Marketing Automation is the technology which handles marketing business without the need for human action. It enables automation of complex marketing processes and improves the company’s operation system as well.
Automating various marketing tasks not only provides many benefits but also, nowadays becomes the most essential digital transformation that needs to be proceeded.
Since marketing automation is directly related to the company’s business and revenue, more and more companies are focusing on digital marketing and its automation.
The perfect solution for those is I-ON Communications Co., Ltd. (“I-ON”)’s industry-leading DXP solution called ICE.
ICE helps the companies to automate the marketing tasks by providing them with a central platform to track their customer data and manage marketing campaigns based on the data.
In addition to features of traditional DXP, ICE can be a very efficient task management solution. By providing the common platform, it enhances the workflow and employee work experience. They can stay organized and at the same time keep track of their colleagues' tasks. Thanks to task management features, the employees can maximize their work efficiency and also their team work.
In conclusion, ICE is not only a marketing tool. It is the most centralized platform which helps companies to enhance various aspects of their business starting from digital marketing to customer experience on the platform.
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