Due to the coronavirus pandemic, the golf trend has changed in various aspects. Since there was a social distance restriction, many group activities were limited or prohibited. Therefore,people started to find activities that can be done individually or outdoors where it is less likely to be infected with the virus.
As a result, golf started to attract attention since it is an outdoor activity which can also strengthen physical health. People started to play golf as a new hobby and even went out to the field in a small group.
The most interesting part we need to focus on is the rise of generation Z (“Gen Z”) and Millennials (“Gen Y”) as new core golfers. There are lots of reasons for this phenomenon, but the most convincing theory must be the growing interest in living healthy and non-face-to-face culture. Since this infectious disease has swept the world, these young generations began to have interest in health and well-being. However, due to social distancing, they could not take part in group sports activities so they found the perfect sport which doesn’t involve many people and can be done individually, GOLF.
In addition, golf has caught these generations' eye since it relieves the desire for travel or group activities in a different way. For example, visiting the golf fields with natural scenery can give the sense of traveling. This is not the only change that was made. The golf industry quickly caught the changes and promoted the new golf items targeting these young generations. It is no surprise that nowadays golf is not anymore exclusive to middle-aged golfers but also for younger generations.
Following the trend, I-ON Communications Co., Ltd. (“I-ON”) is providing the sports platform called Flexer(https://flexer.co.kr). It is a platform which offers various features like online ticket reservation and sports facilities search feature. Using this platform, users can not only record their sports activities but also can get data analysis based on the recorded videos. The solution is perfect for Generation Z and Millennials who are always searching for more sports event information and many convenient ways to join and enjoy various golf events! To follow up with exciting upcoming events, please visit our website.
Comments
Post a Comment