Why should a business emphasize the importance of customers’ digital experience?
Simply because it represents all touchpoints that a customer can have with a certain business, product or service.
The connection between the business and its users starts way before any actual purchase has been made. A customer journey begins from the moment a customer finds out about a product, and for every business oriented company, a customer journey should be one of the top priorities. These days when people consume more and more content, companies struggle to attract, engage and keep the customers while also bringing in the revenue. In such conditions, users’ expectations keep growing and to keep up, there seems to be no other alternative than to provide the best possible digital experience. That is why DXP is the latest trend in the world of digital transformation.
No matter how much people enjoy in-store shopping and instant satisfaction that online stores cannot provide, e-commerce is on the rise and is set for global domination. Since emerging around 40 years ago, the growth of e-commerce has been constant and is increasing each year with the birth of new technologies. According to 451research, digital commerce transactions will reach 5.8 trillion dollars by 2022, which is why customer data is now one of the most important resources a company can obtain to bring in the revenue.
Companies nowadays are in constant search of ways to enhance their users’ digital experience. I-ON Communications has developed ICE, e-Commerce Platform, that as a Digital Experience Platform (DXP) and next generation ECM(Enterprise Content Management) provides a better digital customer experiences across all customer touch-points including websites, mobile sites, social networking services, and customer transactions.
It is a platform that provides clients with an end-to-end solution that manages the entire content lifecycle. From content registration and advertising to customer transactions, ICE puts all control into the clients’ hands while creating a seamless user interface, simple and fast transactions and overall enjoyable customer journey.
With its integrated management for Content+Marketing+Commerce, ICE enables personalized content service and a way to track customers’ journey from beginning to end by better understanding the way your users interact with you and others online.It also offers resource management cost savings with a perfectly centralized management and single distribution system. It is MSA-based which means service flexibility, scalability and optimization, all focused on users’ preferences. I-ON DXP also provides its users with a component-based builder for user-focused UX, as a seamless and user focused interface makes for one of the biggest components of an excellent digital experience. I-ON DXP will help your businesses create a compelling presence across the customer’s entire journey. This will allow your organization to improve brand loyalty, enhance customer engagement by offering relevant and personalised content and, as a result, drive demand and business growth.
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