When sports and technology cross paths

   Sports teams have been relying on gadgets for a long time as technology has always played a big part in both physical and virtual world of sports, but in recent years the trend is growing at an enormous speed, threatening to overthrow the traditional ways people enjoy and participate in almost any sport.
   The same is true for Roland Garros that has recently expanded use of data analytics, augmented and virtual reality for French Open 2019. For this year’s tournament, they will bring live scores and data analysis generated insights to the website for better connection with tennis fans around the world. French Open organizers are looking to seize the opportunity that an enhanced fan engagement can bring: while emphasizing the importance of the tournament in the eyes of fans, they will bring revenues through commercials, sponsorship and television rights.

   But organizers of the event and fans are not the only ones benefiting from the digital innovation in this sport. With data and video analysis, this step in tennis will help coaches and players improve the game while relying on artificial intelligence helping them prepare for the match.
    Why is video and data analytics in sport so important?
   It’s way more than just the scores and statistics. The data analysis nowadays will bring you the crucial insights that players and coaches use to access their strong and weak points, analyze the opponent’s game and help them prepare for the match. This technology can even play a part in predicting the outcome of a certain match with the access to previous games’ data. This robust information that can be obtained from data analytics is what makes the sports data market so powerful - by 2024, the global sports analysis market is expected to be worth 4.5 billion dollars with a CAGR of 43.5% according to researchandmarkets.
   I-ON Communications is also an active player in the sports technology field. By delivering I-ON Sports Data Platform, I-ON Communications is focusing on providing all-in-one service to both professional and amateur players. This new I-ON technology is bringing innovation to the sports with its league and game management, data analysis, sports medicine, VOD streaming, team matching and Video Referee functions.
  With I-ON game management feature, event organizers can manage all schedules, records, and other administrative processes while data analysis can be used to help improve players’ performance by assessing their techniques and weak and strong points. Players are also filmed frame-by-frame during their game and can be analyzed individually or by the coach/team without professional analyst. Sports Medicine feature will enable players to get medical prescriptions from sports medical professionals about injuries and advice on players’ personalized posture to avoid injuries and improve performance. Video Referee function ensures fair, well organized and accurate judgements while presenting the results on the display. With team matching feature, players of similar performance are grouped together by AI and VOD streaming is there to help fans and family stay connected to their favorite players, watch the game from any location and access the scores at any time.
  This platform will be the core technology of Pacific Pro football league, professional development league under NFL, starting from 2020.

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