ICE, Content Lifecycle Management to Service

[Jaeho Cho, head of SDP dept.]

A brief introduction to yourself and your team?

I’m Jaeho Cho, head of SDP dept. of I-ON. SDP stands for Service Delivery Platform and we develop a platform for service delivery and carry businesses based on it. All members of our dept. are responsible not only for the platform development but for business initiative and sales.  

What is ICE?
Every content has its own lifecycle from acquisition, management to publishing. ICE, I-ON Content Ecosystem provides an efficient and comprehensive end-to-end solution facilitating content acquisition, management, deployment and service in a rapidly changing digital world with massive content, more frequent updates, growing needs of real-time content, diversified consumer channels. The followings are main features of ICE.

• Personalized system for each content provider
• API modular function to deliver the service at scale
• Configuration-based system operation for auto generation of API
• Diverse product models and content collection / deployment by integrating with them
• Billing and statistical information
• N-screen support

Unlike existing systems, ICE supports overall process from production, management to operation of the service / content and refine them to deliver more value to our customers.

I-ON has been a CMS expert for quite long time and what drove you to develop a solution like ICE?

I had been working in a team where the members advance our main product ICS (I-ON Content Server), a web content management system and develop iCAFE (I-ON Content Application Framework & Engine), an integrated mobile content management solution. While I was working for CMS in particular, I came up with an idea and thought that it’d be much nicer to expand this solution to a service and started to integrate this CMS based system to a service. This is how we developed ICS and it took us about 5 years to launch.

[ICE, I-ON Content Ecosystem]

Where is ICE being distributed and how is the market response?

ICE has mainly been adopted by media industry and provided for video, broadcasting, music, animation, IPTV and many more. Data traffic is an important issue in servicing such things online. ICE enables high traffic processing, flexible and instantaneous services based on the processing capability of traffic. We are told that every customer of ICE is satisfied with our offerings. 

How do you see the future of ICE?ICE is benefiting broadcasting and video services at the moment but its offering is expected to become more converged in varied categories as the overall web content market changes.  

In an effort to adapt to the changing environment, we plan to offer more personalized, advanced services to each user through convergence between deep learning based intelligence workflow and digital content.